Toshiba Launches Low-Cost Satellite Click 2-in-1 Laptop

The latest 2-in-1, Windows 10-enabled laptop to enter the market, Toshiba’s new Satellite Click 10, distinguishes itself from the competition in several ways. Among its most notable characteristics: it’s lightweight (just 2.2 pounds) and it only costs $349.99.

Announced today, the “ultra-compact” 2-in-1 is available for pre-ordering. Toshiba expects to begin shipping the new device on September 25.

The Satellite Click 10 features a detachable 10.1-inch screen with HD and multi-touch display, as well as a full-size keyboard. Powered by Intel Relevant Products/Services‘s new Atom x5 processor, the 2-in-1 also comes with front and rear cameras, multi-directional microphones and a battery that provides up to seven hours of on-the-go power, Toshiba said.

Dedicated Key for Cortana

Philip Osako, Toshiba’s senior director of product marketing Relevant Products/Services, described the Satellite Click 10 as “a highly portable, versatile PC that can move easily from laptop productivity to tablet fun.”

As a laptop, the device is 30 percent smaller and 50 percent lighter than a standard Toshiba 15-inch laptop, the company said. When separated from its screen, the Satellite Click 10’s display/tablet weighs just 1.2 pounds and is 0.36 inches thick.

The device features a dedicated Cortana key so users can accessMicrosoft Relevant Products/Services‘s personal digital assistant with just one click. It comes with Office mobile apps pre-installed for out-of-the-box productivity, according to Toshiba.

2-in-1s ‘the Space To Watch’

Microsoft helped kick off the 2-in-1 market with the release of its first-generation Surface Pro in early 2013. Its launch of the Windows 10 operating system in July is likely to spur even more growth in that market.

While worldwide sales Relevant Products/Services of tablets have been declining, 2-in-1 devices are gaining considerable momentum. In its most recent Worldwide Quarter Tablet Tracker report, the analyst firm IDC noted that OEMs (original equipment manufacturers) “are getting more serious about this market” and predicted that the 2-in-1 segment will grow by 86.5 percent this year.

“In the past, the biggest challenges with 2-in-1 devices were high price points, less than appealing designs, and, quite frankly, lack of demand for Windows 8, which was the OS most devices were running,” said Ryan Reith, program director with IDC’s Worldwide Quarterly Mobile Phone Tracker.

By the second quarter of this year, however, more than 40 vendors had released 2-in-1s, compared to just 14 vendors in 2013.

“With the launch of Windows 10, the introduction of more Android-based products, and the possibility that Apple will unveil a larger, screen-detachable iPad, this is the space to watch,” Reith said in August. Apple announced last week that its new iPad Pro, available in November, will come with the option of a separate “Smart Keyboard.”


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