Hike messenger recently launched photo filters and doodles to its gallery. The new feature will allow its users to create personalised pictures by sketching and texting on images and adding multiple effects by using the photo filters available.
To use photo filters and doodles, users can simply go on the 3 dot menu, select new photo and add their favourite filter. There are around 20 Indian filters like ‘Sholay’, ‘Polaroid’, ‘Mashaal’,’Inked’ ‘Jalebi’ including personality filters like retro, mellow, and vintage, which can be used.
To add a Doodle, users can tap on doodle icon, select colour of their choice by tapping on the colour palette displayed below and start creating illustrations. The feature additionally allows its users to change the pen size as well. In addition, the company will be running a marketing campaign and contests on social media in an attempt to keep users using their service.
Previously, Hike launched a Hindi news feed in its app after seeing a hit rate of 100 million English news stories per week. The feed will allow users to access nuggets of news reports across sports, entertainment, politics, technology and other categories. As of September, Hike had 35 million registered users. Other popular rivals like Whatsapp and Viber have a user base of 900 million and over 40 million, respectively.